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File prep guide

Files your printer will love.

A short, practical guide. If you're not sure whether your file is ready, send it anyway — we'll flag anything off and tell you how to fix it before we print.

File formats

Press-ready PDF is ideal.Exported with crop marks and bleed, fonts embedded or outlined, images at or above 300 DPI, CMYK color.

  • PDF (preferred) — press-ready, with bleed and trim marks
  • Adobe Illustrator (.ai) — outline fonts before saving
  • Photoshop (.psd) — 300 DPI at final size, CMYK mode
  • InDesign package (.zip) — include linked images & fonts
  • JPEG, PNG, TIFF — fine for photos; avoid for text-heavy layouts

If your file is larger than what the quote form accepts, drop it on WeTransfer or Dropbox and paste the link in the notes.

Bleed, trim & safe zone

Any artwork that runs off the edge of the finished piece needs bleed— extra image beyond the trim line so a slight cutter drift doesn't leave a white sliver.

Bleed
0.125" (1/8") on all sides
Trim line
Where the piece actually cuts
Safe zone
0.125" inside the trim — keep text off edges

On a 3.5×2″ business card, your document size should be 3.75×2.25″, with the final card cut at 3.5×2″ and all critical text no closer than 0.125″ from the trim.

Color — CMYK vs RGB

Print is a CMYK process: cyan, magenta, yellow, and black. Your screen is RGB. Files exported in RGB can shift color when we convert them for press — blues tend to go purple, neons go muddy.

  • Build your file in CMYK from the start when possible
  • Convert images to CMYK in Photoshop before placing
  • Specify Pantone (PMS) colors for brand-critical work — we match on offset
  • Rich black is C:60 M:40 Y:40 K:100 — use it for large solid-black fills

Resolution

300 DPI at the final printed size.A photo that looks sharp on a webpage at 800 px wide will be pixelated at 8 inches printed.

Text & logos
Vector (AI / PDF) — scales forever
Photos
300 DPI minimum at final print size
Large format (banners)
150 DPI is acceptable — viewed from distance

Fonts

If we don't have your font installed, your layout will reflow — text will resize, line-break differently, and your design falls apart.

  • Convert text to outlines (Type → Create Outlines in Illustrator)
  • Or embed fonts when exporting PDF (usually a checkbox)
  • Or package your InDesign file — includes font files with the document

Heads up: once text is outlined, it can no longer be edited as text. Keep an editable master file somewhere safe.

Common fixes we flag

  • Text too close to the edge
    Pull any text at least 0.125" (1/8") inside the trim line.
  • No bleed on full-bleed artwork
    Extend background 0.125" past trim on all sides.
  • RGB file submitted for print
    Convert to CMYK; brand colors may need a Pantone spec to match.
  • Low-resolution images
    Re-source the image at 300 DPI at final size.
  • Transparency flattened incorrectly
    Re-export PDF with transparency preserved (PDF/X-4).
  • Spot colors left in a CMYK-only job
    Convert spot swatches to process (or budget for an extra ink unit).

Still not sure? Send what you have.

We'd rather see an imperfect file early than discover a problem on press.