File formats
Press-ready PDF is ideal.Exported with crop marks and bleed, fonts embedded or outlined, images at or above 300 DPI, CMYK color.
- PDF (preferred) — press-ready, with bleed and trim marks
- Adobe Illustrator (.ai) — outline fonts before saving
- Photoshop (.psd) — 300 DPI at final size, CMYK mode
- InDesign package (.zip) — include linked images & fonts
- JPEG, PNG, TIFF — fine for photos; avoid for text-heavy layouts
If your file is larger than what the quote form accepts, drop it on WeTransfer or Dropbox and paste the link in the notes.
Bleed, trim & safe zone
Any artwork that runs off the edge of the finished piece needs bleed— extra image beyond the trim line so a slight cutter drift doesn't leave a white sliver.
- Bleed
- 0.125" (1/8") on all sides
- Trim line
- Where the piece actually cuts
- Safe zone
- 0.125" inside the trim — keep text off edges
On a 3.5×2″ business card, your document size should be 3.75×2.25″, with the final card cut at 3.5×2″ and all critical text no closer than 0.125″ from the trim.
Color — CMYK vs RGB
Print is a CMYK process: cyan, magenta, yellow, and black. Your screen is RGB. Files exported in RGB can shift color when we convert them for press — blues tend to go purple, neons go muddy.
- Build your file in CMYK from the start when possible
- Convert images to CMYK in Photoshop before placing
- Specify Pantone (PMS) colors for brand-critical work — we match on offset
- Rich black is C:60 M:40 Y:40 K:100 — use it for large solid-black fills
Resolution
300 DPI at the final printed size.A photo that looks sharp on a webpage at 800 px wide will be pixelated at 8 inches printed.
- Text & logos
- Vector (AI / PDF) — scales forever
- Photos
- 300 DPI minimum at final print size
- Large format (banners)
- 150 DPI is acceptable — viewed from distance
Fonts
If we don't have your font installed, your layout will reflow — text will resize, line-break differently, and your design falls apart.
- Convert text to outlines (Type → Create Outlines in Illustrator)
- Or embed fonts when exporting PDF (usually a checkbox)
- Or package your InDesign file — includes font files with the document
Heads up: once text is outlined, it can no longer be edited as text. Keep an editable master file somewhere safe.
Common fixes we flag
- Text too close to the edgePull any text at least 0.125" (1/8") inside the trim line.
- No bleed on full-bleed artworkExtend background 0.125" past trim on all sides.
- RGB file submitted for printConvert to CMYK; brand colors may need a Pantone spec to match.
- Low-resolution imagesRe-source the image at 300 DPI at final size.
- Transparency flattened incorrectlyRe-export PDF with transparency preserved (PDF/X-4).
- Spot colors left in a CMYK-only jobConvert spot swatches to process (or budget for an extra ink unit).